We are a family run distribution company of bicycles, parts and accessories to the UK cycle trade. We import from world’s finest manufacturers and have been supplying and supporting independent bicycle dealers since 1970s. We are also a member of the Bicycle Association in the UK.
We house more than five thousands of lines of stock at our fifty five thousand square feet warehouse in Birmingham City Centre. We offer a wide range of products with competitive pricing from children’s bikes to high end bikes and an extensive range of spares and accessories to meet all cyclist needs. Our brands includes Probike, Python, Bottecchia, SH+, Schwalbe, Duro, Alpha Plus, Weldtite, Clarks, Beto and many more.
We have dedicated and professional area account managers visiting and servicing our customers regionally. We also have friendly and knowledgeable sales team based in our Birmingham head office to support all our dealers’ enquiries and the operation is supported by our hardworking staff members from every department – from Sales and Purchasing, to Finance, Warehouse and Warranty.
Our mission
Our mission is to provide the best value cycles and ancillary products to cyclists and users via supported independent dealer network.
Our values
Our company core values that guide our culture, our products & our decision:
- Integrity we are open and act with honesty as this is the foundation for building a trust relationship
- Positivity we have a ‘can do’ attitude and we embrace changes and challenges
- Improvement we strive to learn and look for innovation to improve on our products, ways of doing things
- Accountability we take responsibility for our actions, own up to our mistakes, correct our errors and move forward
- Balance we believe it is not all about work, spending time with family and friends is equally important. Work-life should be balanced
- Community & Environment we give something back to the community by participation in charity donations and sponsorship. We aim to make a little difference by doing our parts to restore our world by reducing, reusing and recycling wherever and whenever possible.